JOCELYN S. PIKE: Business Cards
Brand Identity & Visual Identity
/ CATEGORY
Layout, Design, Illustration, Typography, Color Palette
/ SKILLS
Primary Logo
Packaging Design
Custom Pattern
Color Palette
/ DELIVERABLES
Challenge: Having graduated from Massachusetts College of Art in design for a few years now, I thought it was time for my business card to go through a refresh of sorts.
Keeping the majority of elements from the previous card design the same (specifically the back illustration and horizontal layout of text), this revamp primarily focused adjusting the saturation of the color palette and making the card side with all the information look more clean and polished.
Jocelyn Pike is an Illustrator who creates artwork both traditionally and digitally, but who in recent years has become fascinated with fiber arts and mixed media. Influenced by using a limited color palette with vibrant colors and bold lines, a common theme in Pike’s work is to make their artwork appear simple at first glance, but show a range of complexity upon further inspection.
/ OVERVIEW:
Previous business cards made during attendance at Massachusetts College of Art and Design.
